Elite Sports Equipment for London's Champions

From the hallowed pitches of Twickenham to the greens of Lord's — premium cricket, rugby, and football gear trusted by 200+ clubs across the capital. Register today for exclusive member pricing and priority delivery.

12+Years Serving London
200+Club Partners
98%Member Satisfaction
Register Free AccountExplore Range
New Arrival

Pro Cricket Bat

English willow, hand-crafted in London

From £189
Best Seller

Rugby Boots Elite

Kangaroo leather, studded grip

£145

Important Notice: London Premier Sports Ltd is a registered UK company (Company No. 08234911). All equipment is sold with full manufacturer warranty. Prices exclude VAT where applicable. Past performance of products does not guarantee future results. Always consult a qualified coach before beginning new training regimens.

Premium Gear for Every Sport

Curated collections for London's most demanding athletes — from grassroots to county level.

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Worn-out Equipment Hurts Performance

Tired bats, scuffed boots, and frayed nets cost you runs and tackles. Our gear is rigorously tested for durability and match-day readiness.

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Hard to Find Specialist Sizes

Junior, women's, and custom-fit options are often overlooked. We stock sizes from 3XS to 5XL with expert fitting advice at our London showroom.

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Late Deliveries Ruin Match Prep

Standard couriers let you down before kick-off. We offer next-day delivery across Greater London and same-day collection from our warehouse.

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Hidden Fees and Markups

Transparent pricing with no surprise charges. Members save up to 15% on every order with our loyalty programme.

Your one-stop shop for elite sports equipment — backed by London's best clubs
Cricket bats, pads and helmets displayed on a wooden rack

Cricket

English willow bats, protective gear, and training aids from Gray-Nicolls, Kookaburra, and Dukes.

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Rugby boots, balls and training equipment on grass

Rugby

Boots, shoulder pads, scrum machines, and match balls from Gilbert, Canterbury, and Adidas.

View Rugby Gear
Football boots, shin pads and balls on a pitch

Football

Boots, shin guards, training bibs, and goal nets from Nike, Puma, and Mitre.

View Football Gear

Trusted by London's Sporting Community

🏅FCA Authorised
✅100% Authentic Stock
🔒Secure Checkout
⭐4.9 Trustpilot Rating

"The cricket bat I ordered arrived within 24 hours and was perfectly balanced. My average went up 12 runs this season. Unreal service."

Raj P.Wembley, London

"Our club switched to London Premier for all our rugby kit. The bulk pricing saved us £2,000 this year alone. Highly recommend."

Sarah K.Richmond RFC Coach

Frequently Asked Questions

Quick answers about registration, delivery, and our gear.

Join London's Premier Sports Community

Register in under 60 seconds and unlock member-exclusive pricing, early access to new arrivals, and priority delivery across the capital.

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Tools & Resources for Athletes

Smart calculators, expert guides, and community features to elevate your game.

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Bat Weight Calculator

Find your ideal cricket bat weight based on height, strength, and playing style. Recommended by ECB coaches.

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Training Guide Library

Access All Guides
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Live Expert Chat

Speak directly with our equipment specialists during business hours. Average response under 30 seconds.

Alex (Gear Specialist):Hi! I can help you choose the perfect cricket bat. What's your height and usual shot preference?
Start Chat

Mon–Sat 8am–8pm | Sun 10am–4pm

Visit Our London Showroom

Try before you buy at our central London location. Free parking available after 6pm.

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47A Baker Street, Marylebone, London W1U 8RG

Nearest Tube: Baker Street (5 min walk)

Phone: 020 3697 8452

Email: info@londonpremiersports.co.uk

Open: Mon–Sat 8am–7pm, Sun 10am–4pm

Map showing location of London Premier Sports at 47A Baker Street, Marylebone

Privacy Policy

London Premier Sports Ltd (Company No. 08234911) collects personal data including your name, email address, phone number, delivery address, and payment information when you register or place an order. We use this data solely to process orders, communicate with you about your account, and send marketing communications only with your explicit consent.

Your data is stored securely on encrypted servers within the UK and European Economic Area. We retain your personal data for up to 6 years after your last interaction, as required by UK tax law. We share your data with trusted third parties including Stripe (payment processing), Royal Mail and DPD (delivery), and Mailchimp (email marketing) — each under strict data processing agreements.

You have the right to access, rectify, or erase your personal data at any time. To exercise these rights, contact our Data Protection Officer at privacy@londonpremiersports.co.uk. You may also lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data lawfully.

Cookie Policy

This website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and serve personalised content. We categorise cookies as follows:

Essential Cookies: Required for core functionality such as secure login, shopping cart operations, and form submissions. These cannot be disabled. Analytics Cookies: We use Google Analytics (anonymised IP) to understand how visitors interact with our site — this helps us improve navigation and content. Marketing Cookies: With your consent, we use cookies from Google Ads and Meta to show relevant sports equipment adverts across the web.

You can manage cookie preferences via your browser settings at any time. Disabling certain cookies may affect site functionality. By clicking "Accept All" on our cookie banner, you consent to all cookie categories. For detailed cookie lists and retention periods, contact us at privacy@londonpremiersports.co.uk.

Terms of Service

These Terms govern your use of London Premier Sports Ltd's website and services. By registering an account or placing an order, you agree to be bound by these Terms. The service is provided by London Premier Sports Ltd, registered at 47A Baker Street, Marylebone, London W1U 8RG.

Acceptable Use: You agree to provide accurate registration information and not to use our platform for any unlawful purpose. All products are sold subject to availability. We reserve the right to refuse or cancel orders where errors in pricing or stock levels occur. Title to goods passes to you upon full payment and delivery confirmation.

Intellectual Property: All content on this website — including product images, descriptions, logos, and guides — is owned by London Premier Sports Ltd or our licensors. You may not reproduce, distribute, or create derivative works without prior written consent.

Limitation of Liability: To the fullest extent permitted by UK law, London Premier Sports Ltd shall not be liable for indirect, incidental, or consequential damages arising from the use of our products or website. Our total liability for any claim shall not exceed the purchase price of the goods in question. Governing law: England and Wales.

Risk Disclosure

Important Notice Regarding Sports Equipment and Training: All sports equipment sold by London Premier Sports Ltd is designed for recreational and competitive use under appropriate supervision. No equipment can eliminate the inherent risk of injury in physical activity.

No Guarantee of Performance: Product descriptions, testimonials, and performance claims (including bat weight recommendations and training guide results) are based on typical usage and individual feedback. Your results may vary depending on fitness level, technique, frequency of use, and other personal factors. We do not guarantee that use of any product will improve your sporting performance, prevent injury, or achieve specific outcomes.

Safety Recommendations: Always use appropriate protective gear (helmets, pads, guards) during training and matches. Inspect equipment regularly for damage. Consult a qualified coach or medical professional before beginning any new fitness or training programme. If you experience pain, dizziness, or discomfort, stop immediately and seek medical advice.

By purchasing from London Premier Sports Ltd, you acknowledge that you have read and understood this risk disclosure and accept the inherent risks associated with sports participation.